It sometimes seems that online food shopping is a fairly recent idea. Not so: probably the first to recognise the possibilities were brothers Thomas and Andrew Parkinson, based in Chicago. They actually set up an online grocery company called Peapod over thirty years ago – and they’re still going strong today.
The underlying importance of local grocery shopping online
In the tough times we are all experiencing at the moment, it’s fair to say that offering a truly local delivery service is about being a real part of community life. Larger companies can be faceless and far away, even bureaucratic in the way they operate. Local businesses supplying groceries online are a much more personal contact point.
Shops in your neighbourhood, offering fresh yet often quite perishable goods, surely must not be allowed to perish themselves. Once the current crisis recedes, and eventually it will, we will all want to be able to go back out into our communities and watch them regrow and thrive again. In the meantime, let’s love the fact that they can come to us, too!
The benefits to be gained
When two key words are paired, together they provide a goal to aim for, a service to be cherished. These words are ‘fresh’ and ‘local’. When a local fruit and veg delivery service, for example, can provide produce that matches these watchwords, then you know something special is going to be arriving on your Melbourne area doorstep.
One name often given to local shops is ‘convenience stores’. Sometimes this could be used as a comparison to these large, remote and anonymous supermarkets – and, especially in these times, it’s a very fair shout to do so. A short journey from their premises to your home offers an unmatched grocery delivery service in Melbourne and such local suburbs as Aberfeldie or Brighton, Hampton or Sandringham, Caulfield, Moorabbin, Strathmore and so many others.
So much more than just convenience
Originally, this term could mean a place to find the basics, rather than a wide choice of excellent fresh produce. How this has changed in such a short space of time! Take just a few examples of what you might find available locally for online delivery at the moment.
Imagine food and vegetables still fresh from the farm, picked at the height of our local season, rather than having been laboriously carted cross-country. Ethically-sourced free-range eggs that make recipes sing rather than whimper!
Fresh flowers, still at the peak of their bloom, can brighten up what can be quite dark times at the moment. Ready-made meals are crafted using produce you might actually drive past, as and when you are out-and-about!
Nuts! Not a description of how we all are feeling, but a homage to the great selection of products, featuring so many of these great tastes and textures, freshly baked and swiftly delivered to your door.
If you enjoy cooking for yourself or your family, local online stores are a terrific source of superb pantry ingredients, such as pasta, oils and the like, all chosen with a local passion, and not relying simply on bland brand names.
The taste of truly fresh meat, sourced from local farmers, is another deliver-to-your-door delight. Then there’s fresh coffee, juices and smoothies.
There is no beating local experience
Many of these businesses supplying such a choice of groceries online have gained many years of intimate community and product knowledge. Many are local families who have been serving our bayside communities for generations rather than simply decades.
Of course, ordering locally helps support them, and boosts the local community in tough economic times. We’ve all mourned the closing of some great local shops in recent years.
But the really important gain for us all is in the wealth of fresh produce and foods, ready meals and more that can take just a few short minutes from their store to your door. And for this service to continue to be available, not just in the short-term, but for many better years to come.
For grocery delivery Melbourne loves, check out the Local Food Market Co platform.